WebPage

If you would like to learn what it takes to optimize your site correctly, making it rank at the top of the Search Engine's results, then I suggest you take the time to read my free Search Engine Submission Course. It will explain to you all the things you need to be sure and avoid when trying to make your site rank at the top of the Search Engines.

Website "Directories" are databases of websites you can access in order to find the types of websites you are looking for on the internet.

Unlike other kinds of Search Engines, Directories will not constantly crawl around on the internet looking for new web pages to list in their database. Instead they will only list websites manually submitted to them by real people like you and I. Therefore the web page Directories have fewer websites in their database to suggest to the public than the Crawler, Portal, or Meta Search Engines.

Because the Directories have far fewer websites in their database, the public barely uses the website Directories to find what they are looking for on the internet. The public will usually go to a Crawler, Portal, or Meta Search Engine asking them to suggest the best websites that relate to what they are searching for on the world wide web.

Just because the Directories are searched less by the public does not mean they are less important to list your website with. The reason it is so important to have your website listed with the proper Directories is a lot of the Search Engines use the Directories to retrieve their main source of new and fresh websites. The reason the Search Engines use the Directories to get their main source of new websites from is because the Search Engines themselves are automatically crawling all around on the internet looking for anything they can possibly find to list in their Search Engine database. The Directories, because they are powered by real people instead of computers, are only going to list the websites that are manually submitted to them and meet their own specifications. This is why it is so important to have your website listed in the proper Directories first before trying to have your site listed in the Search Engines.

When the Search Engines see your website listed in the Directories they will rank your website higher in their Search Engine results. The reason being, the people in charge of the Directory approved of your website and decided your website met their specifications and was acceptable to list in their Directory’s database.

In order to submit your website to the Directories you can not use just any kind of automated web page submission software to take care of all of the dirty work for you. You have to manually go to the Directory and pick and choose which category you believe would be best suited for your website to be listed under. You have to then click on the Directory's submission link and inform them of your website's Title and Description.

Directories will not read your web page's HTML coding to find out your current Titles and Descriptions like the Crawler, Portal, and Meta Search Engine will. You are not asking the people who work for the Directory to dissect your web page and read your HTML coding to find out what to list your website as within their Directory’s database. Instead you are asking the person who is examining your site, in charge of that particular section of the Directory, to look at your website you suggested to them and then tell you if it would be appropriate for your website to be listed in their Directory.

The best way to suggest to the Directories what you would like your website’s Title and Description to be listed as, within their Directory’s database, is to just copy and paste your Home Page’s Title and Description into the fill in boxes on the Directory’s submission form. The reason you want to copy and paste the Tile and Description from the home Page of your website is because different kinds of Search Engines read your Title and Description from the Directories while other Search Engines will read your Title and Description directly from any of your web pages HTML coding. The reason some Search Engines may read the Title and Description your website is listed as within the Directory, instead of reading the Title and Description you have listed in your web page’s HTML coding, is because the Search Engines trust the Directories to choose the appropriate Title and Description. The Search Engines can look at the Directories much like a “Third Party” to verify the information about your site for them.

Some Directories are free to have your website listed in their database, such as DMOZ.com. Other Directories require a fee to keep your website listed in their database. One thing you must be aware of before paying a Directory is you are NOT necessarily paying them a fee to be LISTED in their Directory. Instead you are paying them a fee to examine your website and DECIDE if your site is acceptable enough to list within their Directory. If your website is expectable to the Directory, they will list your website in their database of websites. If your website is not expectable to the Directory, you will have just lost the money you paid the Directory to examine your site and decide if it was expectable enough to list within their database.

The perfect example of Directories taking your money and not listing your website in their Directory is Yahoo.com. I have talked with several people who tried to submitting their website to Yahoo.com, but for some unknown reason Yahoo.com denied their website and chose not to list their site in Yahoo.com's Directory. Therefore these people lost the $299.00 they paid Yahoo.com to list their site.

I have seen people submit their website to Directories such as DMOZ.com, and though DMOZ.com listed that website in their Directory, DMOZ.com decided to reword their Title and Description not allowing their Keyword Marketing Phrase to be the first set of words within their Title and Description. Instead DMOZ.com decided to list that website in their Directory’s database the way they chose to word it instead of the way the owner of the site tried to word it.

I have now explained to you how the Directories work. They are powered by real people and you have no control over the ranking of your website in the Directory’s database or if your website is accepted into the Directories database.

As a general rule you never want to use your Keyword Marketing Phrase more than TWICE in your web page’s Title. You never want to overuse your Keyword Marketing Phrase in your web page’s Description to the point that your Description does NOT sound compelling to the public. If you do, the Directories will change your Title and Description all around, working it the way they want it worded, or decide not to list your website in their Directory at all.

You may have never heard of the web page Directory known as www.DMOZ.com. It is still the most important Directory out on the internet to have your website listed, even more important than Yahoo.com. The reason it is so important to have your website listed in DMOZ is there are so many other important Search Engines and Directories on the internet that use DMOZ as their main source of web pages to get their results from.

If you do not have your website listed with DMOZ, it will be very hard to have your website listed at the top of the major Search Engines you were wanting to have your website listed at the top.

The DMOZ Directory currently helps power the web page results of Search Engines and Directories such as:

The best part about having your website listed with DMOZ is not only do they power many other Search Engines and Directories, but it is totally free of charge to have your website listed with them in their Directory.

In order to have your website listed in DMOZ's Directory you need to go to their Directory’s home page, found at www.DMOZ.com.

Once you are at DMOZ website, you will need to select the subject you feel best describes your website from the front page of their Directory. When you have clicked on the first subject that best describes your website, you must then click on the subtopics within that subject that specifically identifies the contents of your website. For example, if you were a software dealer and you sold all kinds of graphic editing software and your hottest selling product was Adobe Photoshop, you might want to list your web page under the selection:

Once you feel you have found the appropriate spot for your web page in DMOZ's Directory, you need to look up in the top right hand corner of their web page for a hyperlink listed as "add URL," shown in the example below.

Once you have clicked on the "add URL" link you will then be taken to the page where you may submit your website to DMOZ's Directory for review, and for them to decide if they are willing to list your website in their Directory. If the page you are on does not have the "add URL" link at the top right hand side of DMOZ's web page, that will tell you must to be more specific with your subtopic selection instead of trying to be listed under such a broad subject. This refers to what was previously covered in Lesson #3, “Quality traffic is better than Quantity traffic.”

One of the many reason I like the DMOZ Directory so much is not only because it is the most powerful Directory on the internet, but because all of the people working for DMOZ are professionals in their field. If your website is about cameras, you can expect to have a professional photographer looking over all the web pages submitted to DMOZ associated with cameras. The professional will decide if a site submitted to them is good enough to be listed within DMOZ's Directory.

As you can see, DMOZ is an actual web page Directory that uses real people educated in a specific field. It is definitely worth having your website listed in their Directory because they have the best websites in their Directory to suggest to the general public as well as all of the other major Search Engines and Directories.

It is also advisable when listing your website with DMOZ's Directory to not try listing multiple pages within your website because they will only list the home page of your site and nothing else. In other words they will not list web pages within your website such as:

The reason is because DMOZ only excepts the home page of your website listed in their Directory and none of the additional links to any additional web pages with your website. This was one of the reasons we discussed in Lesson #4 the importance of placing your Keyword Marketing Phrase in the Title, Description, and General Text of the home page of your website. If DMOZ suggests your home page to all of the other Search Engines, and your home page has no real value, it is going to be much harder to have your website ranked high in all of the additional Search Engines that use DMOZ's Directory.

Longest Title Length: 100 characters
Longest Description Length: 25 to 30 words
Keyword Meta Tags: (none)
Free Submission Page: www.DMOZ.com
Free Turn Around Time: 3 weeks
Paid Submission: (none)
Paid Turn Around Time: (none)
Sponsored Matches: (none)

Contact Info:
Phone# (650) 254-1900
Netscape Communications Corporation
510 E. Middlefield Road
Mountain View, CA 94043-4042

In 1997, when About.com was first launched, they were expecting About to be one of the top 20 websites the general public used on a regular basis to find things on the world wide web. However, for the last several years About has been considered to be one of the top 10 publicly known web sties that everyone knows and accesses on a regular basis to search for information they are looking for on the internet. This is why it is so important to have your website listed with About.com. You would be loosing a lot of business over the internet if your website was not indexed in their database for the pubic to have access to.

Because About.com is ran entirely by real people that are well educated with the topic that they manage, much like the Directory DMOZ.com, the best way to ensure they will want to list your website in their Directory’s database is for you to provide valuable information about your products or service that will be beneficial to the public to read your website.

The only way to have your web page listed with About.com is to go to the home page of their website and click through all of their topics again and again until you find the best topic that represents what your website is about, just like the Directory of DMOZ.

Once you have found the appropriate location for your website, within About.com's Directory, then submit your website to them and wait for one of their people to look at your website and decide if they find your website to be valuable enough to list in their database for the public to have access to.

Instead of filling out a form and then hitting the submit button, like you do with all other web page Directories, all you can do is E-mail the personal guide in charge of that specific topic by clicking on their headshot, or name, at the top left had corner of the page. This is shown in the example below.

You can suggest to them why you feel your website would be a great website for them to list under their topic within About.com's website and how you think your website would be useful to the public who accesses About.com, example below.

Hello <TheirName>, my name is <YourName> and I was reading your About.com web page on "___________.” I thought that www.YourWebstie.com might be helpful to you and your readers with how it has a whole entire article on how to "____________" on your own.

Just go to:
www.YourWebsite.com/YourArticle.html

Please be sure and let me know if it would be helpful to you and your readers to have access to this information <TheirName>.

Sincerely,
<YourName>

All you can do from this point is sit back and wait for them to read your E-mail and decide whether or not it is worth listing your website within their About.com Directory. Hopefully they will read your E-mail, check out your website, and find your website to be very interesting or useful to their readers.

If About can not find the appropriate web pages, within their own database of websites, that relate to what the public asked them to search for, then About.com will search for that specific Keyword Phrase through Inktomi's Search Engine. Therefore you could consider About.com to be a both a Directory and a Portal Search Engine, just like Yahoo is actually a web page Directory and they are also a Portal Search Engine.

About.com does not share their list of web pages or resources with any other Directories or Search Engines on the internet. This is why it is not as important to have your website listed with About.com because it is listed with someone such as DMOZ or Inktomi. Because About.com is one of the top 10 most popular websites out on the internet it is still very important to try and have your website listed with them in their web page Directory.

Longest Title Length: They use their own Titles
Longest Description Length: They use their own Descriptions
Longest Keyword Meta Tag Length: (none)
Free Submission: About.com
Free Turn Around Time: 1 to 3 weeks
Paid Submission: www.netsol.com/en_US/enhance-it/inktomi.jhtml
Paid Turn Around Time: 1 to 2 days
Sponsored Matches: (none)

Ownership:
About.com Inc.
Contact Info:
About.com Inc.
1440 Broadway
New York, NY 10018

In April of 1994, that two men by the names of David Filo and Jerry Yang started a web page Directory known as Yahoo.com. Their intention of creating Yahoo was so the public would have a database of web pages they could search through to find what they were looking for on the internet. Because of this Yahoo is the most popular web page Directory, because they were the very first Directory of web pages on the internet the general public could use to freely obtain access to the information that they were looking for on the internet.

As time as passed, Yahoo's Search Engine popularity began to die down because other Search Engines, such as MSN.com and Google.com, were starting to have more web pages than Yahoo in their database to suggest to the public. These Search Engines could deliver far more targeted web page results that matched more specifically what the public was asking them to search for on the internet. In addition you had to click here or there to find the list of web pages you were searching for in Yahoo's Directory. It was very tedious to search Yahoo's web page Directory as apposed to just going to another Search Engines and asking them to search for your Keyword Phrase, which instantly gave you all of the best web pages that matched what you asked them to search for. Now do you see why it was so much more trouble to find exactly what you were looking for in Yahoo's Directory as apposed to going to a Crawler or Portal or Meta Search Engines and asking them to search for the exact same keyword Phrase?

Yahoo also listed web pages that either started with a number, symbol, or the letter "A" first in their web page results, instead of listing the web pages with the best content. In other words, if you were looking for a computer in Yahoo's Directory, after you clicked on links five or six times to get to a list of computer dealers, Yahoo's listing would be like the following:

This made Yahoo's popularity start to drop because whenever a person went to a Search Engine and searched for something they are not wanting to do a lot research to find the best website that matched the keyword phrase they asked the Search Engine to search for. Instead, they just want to tell the Search Engine what they are looking for on the internet and then let the Search Engine do all of the search work for them and suggest the best web pages to them that best match what they were asking the Search Engine to search for. This is why Yahoo made major changes to their web page Directory. Now whenever they suggest their list of results to you, Yahoo will mix and match the results from their Directory that have been clicked on the most by the public with the web page results from Google’s Search Engine.

The way to find out which websites came from Yahoo and which websites came from Google in Yahoo's results is to look for the red arrow at the bottom of that particular website’s listing in Yahoo's results, as in the example on the next page.

Notice I have circled the red arrow that is listed as “More sites about” within Yahoo's results. This means the first and second website Yahoo suggested to us came from their website Directory. The third, fourth, and fifth websites came from Google’s Search Engine. This is indicated because they have the little red arrow at the bottom of their listing.

As you can see paying Yahoo's $299.00 to be listed in their Directory is not required in order to be ranked at the top of their website results. You can have your website ranked in the top of Google’s results and then be ranked at the top of Yahoo's results as well. Plus if your products are not sold to the normal house hold consumer, then your type of customers may never find your website listed in Yahoo's results whether you pay Yahoo to list your website in their Directory or you had your website listed with Yahoo's Directory through Google’s Search Engine.

In order to have your website listed with Yahoo you need to do the same thing we talked about earlier with having your website listed in DMOZ's Directory. You need to go to their home page, www.Yahoo.com and start clicking on the links until you find the best location within their Directory that describes your online business.

Once you reach the list of web pages that best match your website, then go down to the bottom of the page and look for the hyperlink referred to as "Suggest a Site." I have circled this for you in the picture below.

When you click on the hyperlink “Suggest a Sight,” if Yahoo tells you to "Please Be More Specific," that lets you know you have not narrowed your search enough and that you need to be more specific with the location that you choose to list your website. Once you have narrowed your selection and found the appropriate location to list your website in Yahoo's Directory, just hit the “Suggest A Sight” button. It should display a page for you that looks something like the example on the next page.

Notice they have two selections to choose from. You can have your website submitted and added to their database through Yahoo Express and they will add your website to their database within seven days for $299.00.

You can also submit your website to them for free and wait for them to eventually index your site whenever they desire. However, if you read the fine print you will find out that if your site is a commercial site that has anything for sale on it then the only way you can have your website listed with Yahoo is to pay them an annual fee of $299.00. The free listing is only for non-profit organizations and information websites.

Another word of advice when paying Yahoo to list your website in their Directory is, just because you are paying them the $299.00 does not mean that they are going to accept your website and want to list your website in their Directory. The $299.00 you paid them only pays them to look at your website and decide if your website is worth listing in their Directory for one year. The reason that I am telling you this is because we have had clients pay the $299.00 fee to be listed with Yahoo, but still failed to be listed despite having a professional website that was very well built. For some unknown reason Yahoo would not list their website in the Directory and our client lost the $299.00 fee paid to Yahoo.

I suggest you seriously consider having your website listed in Google’s Search Engine first before focusing on being listed in Yahoo's Directory.

Longest Title Length: 60 Characters
Longest Description Length: 25 Words or 200 Characters
Longest Keyword Meta Tag Length: (none)
Paid Submission Page: www.Yahoo.com
Paid Submission Turn Around Time: 7 days
Free Submission Page: www.DMOZ.com
Free Submission Turn Around Time: 4 to 8 weeks
Sponsored Matches: www.Overture.com

Ownership:
Yahoo! Inc.
Contact Info:
Phone# (408) 731-3301
User Support# (408) 731-3333
Yahoo! Inc.
3400 Central Expressway
Santa Clara, CA 95051

In the latter part of 1997, GoTo.com became the first Cost-Per-Click Search Engine on the internet in which the more you paid them to list your website, the higher they would rank your website in their Search Engine’s results. Then in October of 2001, GoTo.com changed their name to Overture.com and “remodeled” their Search Engine's over all appearance.

I do not personally consider Overture to be a true Search Engine. Instead of suggesting to you the websites that best match your keyword phrase, Overture ranks websites that pay the highest price to be listed first in their results. For instance, I once asked Overture to suggest the best websites to me under the word "Computers." Overture recommended I go to the websites:

Instead of Overture recommending these websites as the best websites relating to "Computers," Overture recommended the following websites because they were paying the highest Cost-Per-Click price to be listed in Overture's Search Engine results. Take a look at the prices these computer companies were paying Overture for every time someone clicked on their website through Overture's results:

If you wanted to have your website listed at the top of Overture Search Engine results under the word “Computers,” then you would have to pay Overture a minimum of $1.62 for every time someone clicked on your website listed in Overture results. However, if someone came along and wanted to have their website ranked above your website in Overture's Search Engine results, then all they would have to do is pay Overture $1.63 per click then their website would be ranked number one. As you can see, having your website ranked at the top of Overture Search Engine is just like winning an auction. However, instead of the auction finally coming to an end and the highest bidder being the final winner, it is like a constant auction that is continuous.

Unless you are constantly receiving money by being listed at the top of Overture's results, then Overture actually causes your online business to acquire a dept because of the charges inquired every time someone clicks on your website.

Now most Search Engines do have a few web pages at the top of their results listed as the "Sponsored Sites." 99% of the time these Sponsored Sites come directly from Overture's database. The only time that I encourage our clients to have their website listed at the top of Overture's Search Engine is when they are wanting their website to appear at the top of other major Search Engines under the “Sponsored Listings.”

Below is a chart (subject to change, check for updated listings) of Search Engines your website listing will appear in through Overture's Search Engine depending on how high your website is listed in Overture's Search Engine’s results.

Overture's Search Ranking	Your site "WILL" appear in the paid listings of these Search Engine	Your site "WILL NOT" appear in the paid listings of these Search Engine
1st or 2nd	AltaVista, AOL, Ask, Direct Hit, Excite, Go, HotBot, iWon, Lycos, MSN, NBCi, Netscape & Yahoo	(none)
3rd	AltaVista, AOL, Ask, Direct Hit, Excite, Go, HotBot, iWon, Lycos, MSN, NBCi & Yahoo	Netscape
4th or 5th	AltaVista, Ask, Excite, Go, iWon, NBCi & Yahoo	AOL, Direct Hit, HotBot, Lycos, MSN & Netscape
6th to 8th	AltaVista, Excite, Go, iWon (6 or 7) & NBCi	AOL, Ask, Direct Hit, HotBot, Lycos, MSN, Netscape & Yahoo
9th or 10th	Excite, Go & NBCi	AltaVista, AOL, Ask, Direct Hit, HotBot, iWon, Lycos, MSN, Netscape & Yahoo
11th to 15th	Excite & Go	AltaVista, AOL, Ask, Direct Hit, HotBot, iWon, Lycos, MSN, NBCi Netscape & Yahoo
16th or lower	(none)	AltaVista, AOL, Ask, Direct Hit, HotBot, iWon, Lycos, MSN, NBCi Netscape & Yahoo

The only time we recommend to our clients to have their website listed in Overture's Search Engine is when they are required to spend a certain amount of money from their advertising budget before the end of the year.

The only exception to being listed in Overture's Search Engine, without having to pay their Cost-Per-Click fee, is when they do not have websites to under a keyword phrase the public is searching for. If there are not paid listings for Overture to suggest, they will get their web page results from Inktomi's Search Engine. However, because there are so many people that already have their website listed with Overture, you will never see Inktomi's results until you get to the fourth or fifth page of suggestions.

Longest Title Length: 40 characters
Longest Description Length: 190 characters
Longest Keyword Meta Tag Length: (none)
Free Submission: www.Inktomi.com
Free Turn Around Time: 4 to 6 weeks
Paid Submission: www.Overture.com/d/USm/about/advertisers/
Paid Turn Around Time: 3 to 5 days
Sponsored Listings: www.Overture.com

Ownership:
Overture
Contact Info:
Phone# 1-888-811-4686
Overture
74 North Pasadena Avenue, 3rd Floor
Pasadena, CA 91103

In October of 1996, the website Directory known as LookSmart.com was launched. To this day they are the second most popular website Directory on the internet, Yahoo is the first most popular Directory.

The main reason LookSmart's popularity grew so fast was because they had their own family filtering system and did not list any web page that contained pornography or violence in their Directory. In addition, every web page in their Directory was required to be well built and meet their standards in quality in order to be accepted into LookSmart's Directory and listed in their website results.

LookSmart also charged every website a "One Time" setup fee to be listed in their Directory. This was LookSmart's way of filtering out all of the SPAM web pages or web pages that were not worth looking at in the first place. Because of this, several of the major Portal Search Engines began working with LookSmart and using LookSmart's Directory as part of the results they suggested to the public through their Search Engine. This boosted LookSmart's popularity on the internet and made LookSmart the second most popular web page Directory for the public to use.

On April 11, 2002, LookSmart quit accepting one time payments for the public to list their website in their web page Directory. LookSmart began charging clients a Cost-Per-Click fee instead of a one-time setup fee. Along with charging their new customers a Cost-Per-Click fee to be listed in their Directory, LookSmart also began charging all of their old customers a Cost-Per-Click fee instead of letting them remain in LookSmart's Directory free of charge. Even worse than the additional fees, LookSmart never notified the public they were changing to a Cost-Per-Click fee to be listed in their Directory. Some people paid a "One Time" fee of $299.00 to be listed with LookSmart on April 10, 2002, and then the next day, April 11, 2002, the public was were notified that LookSmart was going to start charging them a Cost-Per-Click fee to remain listed in LookSmart's Directory.

The news fees created by LookSmart started a major controversy because the public felt they had been lied to. Several people even sued LookSmart for falsifying claims. The people that had their website listed with LookSmart before April 11, 2002, notified LookSmart asking them for a refund for the $299.00 paid to LookSmart to be listed in their Directory. LookSmart would not offer any kind of refund to them.

We no longer recommend our clients to be listed in LookSmart's Directory and we no longer trust LookSmart as a trustworthy, dependable website Directory because they may change their fee again without notifying their customers.

The LookSmart Directory still uses the Search Engine Inktomi as their back-up to be suggest websites to the public whenever asking LookSmart to find website on the internet that they do not have listed in their Cost-Per-Click Directory.

LookSmart is soon expected to start using www.WiseNut.com as their back-up partner, instead of Inktomi, to suggest websites to the public when LookSmart has no Cost-Per-Click partners.

Longest Title Length: 65 characters
Longest Description Length: 170 characters
Longest Keyword Meta Tag Length: (none)
Free Submission: www.Inktomi.com
Free Turn Around Time: 4 to 6 weeks
Paid Submission: www.listings.looksmart.com
Paid Turn Around Time: 3 to 5 days
Sponsored Listings: www.Overture.com

Ownership:
LookSmart, Ltd.
Contact Info:
Phone# (415) 348-7000
LookSmart, Ltd.
625 Second Street,
San Francisco, CA 94107

The "Crawler" Search Engines work just like their name describes. They will crawl all around the world wide web 24 hours a day, 7 days a week, looking for new web pages and websites to list in their database. The Crawler Search Engines do this using what are called "Search Engine Spiders." They automatically crawl from website to website on the world wide web looking for new web pages and websites to list in their database and suggest to the public.

The most popular way to have your website listed with the Crawler Search Engines would be to go to their website’s submission page and ask them to list your website in their Search Engine’s database by submitting your website to them. However ASKING the Crawler Search Engines to list your website in their database is not always better than just letting some of the Crawler Search Engines automatically find your website on their own. The reason it is sometimes better to let the Crawler Search Engines find your website on their own is because some of the Crawler Search Engines depend more highly on the web pages they automatically find on their own, instead of the web pages that are manually submitted to them by real people. They feel if they can find a website on their own, crawling all around the world wide web, than that particular website must be a popular site that needs to be ranked in their Search Engine’s results. In Lesson #5 we talked about creating something of VALUE on your website that the public would want to link to and tell all of their friends about, therefore helping your website rank higher within the Crawler Search Engine’s results.

The Crawler Search Engines depend more highly on the web pages they find on their own. If you manually submit your website to the Crawler Search Engines, and your website is not currently listed in their Search Engine database, some of the Crawler Search Engines will penalize your website and not rank your website as high within their results as they would if they had found your website on their own. Even though some Search Engines may penalize your website, because you manually submitted your website to them, it is still better to be listed in their database and be penalized than it is to not be listed in their Search Engine database to begin with. The only way to get around this, and manually submit your website to the Crawler Search Engine's without being penalized, is to use their “Paid Submission.” The Crawler Search Engine’s Paid Submission will index your website in their database in just a couple of days, instead of having to wait several weeks for your website to be found.

If you take the time to pay the Crawler Search Engines to list your website in their database, they will not assign a penalty to your website for manually submitting your website to them on your own. They believe if you actually pay them to list your website in their database, you must have a good quality website and you are very serious about listing your site within their results. Their reason for penalizing websites that are submitted to them for free is to keep bogus web pages from being ranked at the top of their Search Engine’s results. This is why whenever we are resubmitting our client’s website to the Crawler Search we will always pay their “Fast Submission Fees” because we want our clients to see their results. We also want the Search Engines to tell us immediately if the changes we made to our client’s website got their website ranked higher than their online competition.

One thing that you must keep in mind, if you choose to pay the Crawler Search Engines to list your website in their database, is that "Paying" the Crawler Search Engines to list your website in their database does NOT get your website ranked any HIGHER in their Search Engine’s results than your website would be ranked if they found your website on their own. Using the Crawler Search Engine’s Paid Submission only insures they indexed your website in their Search Engine’s database.

Another advantage in paying the Crawler Search Engines to list your website in their database is that the Crawler Search Engines will revisit your website within days, instead of every few weeks, to check for changes that you might have made to your website that they need to take note of. This is a great advantage to us here at the Webpage Publicity Agency because it lets us know within just a couple of days if the changes we made to our client's website helped their website rank higher than their online competition’s website in the Search Engine’s results.

If we did not pay the Crawler Search Engines to list our client’s website for us, we would have to make a change to our client’s website and wait several weeks to see if those changes helped rank it higher than their online competition’s website. This would be very time consuming. In addition their online competition could be optimizing their website at the same time.

Later we will discuss which Crawler Search Engines you need to submit your web page to and where you need to go to have your website listed in their database. We will also discuss which Crawler Search Engines are worth paying to be listed with and which ones are not.

It was in September 1998 that Larry Page and Sergey Brin created the Search Engine known as Google.com. Larry and Sergey's idea behind creating Google was to create a Search Engine that worked differently than all of the other Search Engines on the internet by providing the best quality web pages first in their list of web page results, instead of the web pages that had been optimized well by a web page optimization specialist. Because of Larry and Sergey's idea Google is one of the most popular Crawler Based Search Engines on the internet. This is why it is so important to have your website listed with Google.

The key to having your web page ranked high in Google's Search Engine is not by submitting it to them or having the correct Keyword Marketing Phrase in your Title, Description, and General Text, but rather the public having a desire to link to your site. The reason for this is Google ranks all of the websites in their Search Engine strictly by Link Popularity, discussed in Lesson #5. It is not good to submit your website to Google if you do not have good quality links to your website to begin with. If you already have a few good quality links then chances are Google has already found your website and listed your site in their Search Engine.

You will notice whenever searching for something in Google's Search Engine, they do not display the web pages’ actual Meta Tag Description to be read. Instead Google returns sections of the actual text from that particular web page where the keywords you asked Google to search for were actually being used. Take a look at the example below so that you can see what I am referring to:

Notice the Description of the first page that Google suggested to us. It has three sets of periods in it and it also starts with a lowercase letter instead of a capital letter, as shown below.

The reason for this is because Google is simply reading the general text located on that specific web page instead of reading the web page's Meta Tag’s Description.

You may also notice Google's Description is made up of two different Descriptions. The first one is three sets of general text. The second Description is listed as "Description,” found below the first Description, shown the example below:

You may also notice below the second "Description" there is also a category listing that reads:

If you go to Google's Directory you will notice the Google Directory is actually the DMOZ Directory. This is why it is so important to have your website listed with DMOZ instead of trying to constantly submit your website to Google.

As for having your website listed in Google's Search Engine results through the DMOZ website Directory, it will take four to eight weeks for this to happen depending on how long it takes to have your website listed with DMOZ’s Directory and then how long it takes Google to find your website in DMOZ’s Directory.

At the Webpage Publicity Agency the first thing we will do is make sure our client’s web page is listed in the DMOZ Directory instead of just submitting their web page to Google's Search Engine. The reason for this is because Google will list your site in their Search Engines once it is listed in the DMOZ Directory. Google also considers a link from the DMOZ's Directory as a high quality link making your site rank higher in Google’s results.

If for some reason you ever have trouble getting your website listed in the DMOZ Directory, and you already have a lot of other web pages linked to your website, then within three to four weeks Google should have your website listed in their Search Engine database. If for some unknown reason you are still not listed in Google’s Search Engine, you can always manually submit your website to Google through their Search Engine submission page.

Longest Title Length: 60 characters
Longest Description Length: 160 characters
Longest Keyword Meta Tag Length: (none)
Free Submission: www.google.com/addurl.html
Free Turn Around Time: 3 to 4 weeks
Paid Submission: (none)
Paid Turn Around Time: (none)
Sponsored Links: www.Google.com/ads/

Ownership:
Google
Contact Info:
Phone# (650) 330-0100
Google
2400 Bayshore Parkway
Mountain View, CA 94043

Inktomi.com is a Crawler Search Engine and not a web page Directory. Although it is not a Directory, it is one of the most important Search Engines on the internet to be listed in.

Why is it very important to submit your website to Inktomi? The reason is because Inktomi is like the “Backbone” of the internet because they have one of the largest databases of websites around the world. The last time I checked, Inktomi had over 1.6 Billion web pages listed in their Search Engine database from all around the world. Plus, Inktomi has been around for a long time and they have hundreds of other Directories, Crawlers, Portal, and Meta Search Engines from all around the world that get their list of web pages to list in their database.

It is an absolute necessity to have your website listed with Inktomi's Crawler Search Engine. This should be done immediately because many other Search Engines and Directories use Inktomi as their main source of websites to update their database.

If you try using Inktomi to see how broad of a web page selection they actually have in their database, you will soon find you cannot search their database of web pages yourself. The reason is because Inktomi only SELLS their web page results to other Directories, Portal, and Meta Search Engines and does not allow the general public to use their database of web pages as a Public Search Engine to search the world wide web with.

Some of the most popular Portal Search Engines and Directories that currently use Inktomi as their main source of web pages are:

As you can see it is very important to have your website listed with Inktomi, if you are wanting your website to be found on the internet and be listed in all of the other major Portal Search Engines and Directories the general public often times uses to search for things on the internet.

There are two ways to manually have your website listed with Inktomi. The first way is to submit your website to Inktomi for free and the second way is to pay Inktomi a submission fee for them to index your website in their database.

You have the choice of paying them to list your website or letting them do it for free. Most people want to have their website listed with Inktomi for free. However, you would be missing out on some great benefits and advantages if you choose to have your website listed with Inktomi for free instead of using their Paid Submission.

The benefits you would be missing out on, if you asked Inktomi to list your website in their Search Engines for free, is if your website is not currently listed in their database Inktomi would penalize your website and not rank your website as high within their database.

The only reason Inktomi penalizes websites that are submitted to them for free is because nearly 85% of the web pages submitted to Inktomi for free are just SPAM web pages that have nothing on them except for advertisements.

Inktomi will penalize your website if you submit it asking them to list it for free. However, if you just started your online business and you are not listed in any of the Search Engines, then it is definitely worth having your website listed with Inktomi for free. They are going to penalize your website for submitting it to them. It is better to be listed in Inktomi Search Engine’s database and be ranked much lower than it is to not be ranked in their Search Engines database at all. In addition, if you submit your website to Inktomi, and they penalize your website because you are currently not listed with them, then after their Search Engines’ spider finds your website, Inktomi will remove the penalty they assigned to your website and rank your website just as high as they would if they found your site on their own.

The only way you can get your website into Inktomi’s database for free without being penalized is by letting Inktomi's Search Engine Spider automatically find your website on its own. This can take anywhere from two to six months.

The best way to get Inktomi’s Search Engine Spider to find your website on its own is to follow the instructions given in Lesson #5, do your best to have several high quality links to your website from other websites on the internet. Doing this will help Inktomi easily find your website and list your website in their database, perhaps even faster.

If your website is already listed in Inktomi’s database, and you resubmit your website to Inktomi for free, then Inktomi will not penalize your website for resubmitting your site to them letting them know you have updated your website and they need to make note of the changes you made to your website. For this reason, I encourage our clients to at least submit their website to Inktomi for free even if they are unsure their website is currently listed in Inktomi's database. There is no real way of checking or finding out if you are listed with them. You can not search their Search Engine’s database. After all, it is better to be sure that you are in Inktomi’s database, and be penalized, than not be listed in their database at all.

Inktomi's Paid Submission Program has several benefits. However, Inktomi's Paid Submission Program will NOT make your website rank higher in their Search Engine’s results verses the way they would rank your website if their Search Engines Spider found your website on its own.

Whenever we optimize our client’s website for them at the Webpage Publicity Agency, we always use Inktomi's paid submission program because their paid submission program gives your website the added benefits of:

As discussed earlier, paying to have Inktomi list your site in their database within two days, instead of two months, does not help your website rank any higher in their Search Engines results.

Paying Inktomi to list your website in their Search Engine’s database guarantees that your website GETS listed within two days, instead of having to wait several weeks and just hoping your website is listed in their database. This is the main reason why we use Inktomi's Paid Submission program for our client's website's at the Webpage Publicity Agency.

These three things matter the most when having your website ranked high in a Crawler Search Engine such as Inktomi.

Longest Title Length: 120 characters
Longest Description Length: 250 characters
Longest Keyword Meta Tag Length: 15 words
Free Submission: submitit.bcentral.com/msnsubmit.htm
Free Turn Around Time: 3 to 6 weeks
Paid Submission: www.netsol.com/en_US/enhance-it/inktomi.jhtml
Paid Turn Around Time: 1 to 2 days
Sponsored Matches: (none)

AllTheWeb.com is a Crawler Search Engine, like Altavista and Inktomi. You can try submitting your web site to them to be listed in their Search Engine database. However submitting your website is not as good as simply building good quality links to your website and waiting for AllTheWeb's Search Engine Spider to find your website on its own.

The only advantage in using AllTheWeb's free submission page is so you can be sure that they found your website and your website will be listed in their Search Engine’s database within three to six weeks.

AllTheWeb will judge and decide where your website should be ranked in their Search Engine's results by your web page's:

AllTheWeb will try to match your website’s Meta Description with the words and phrases you have on that particular web page to find if your website is actually about what you are describing to them in your website. If they see your web page's Description resembles the text on your web page, they will use your websites Meta Description as their Description of your web page they list your website within their Search Engine’s results. If your website's keywords in your Description do not resemble the keywords on your web page, AllTheWeb will check to see if your website is listed in DMOZ's web page Directory. If it is, then AllTheWeb will use the Description that DMOZ assigned to your web page. Their only reason for doing this is so they can be sure that what they list as your website in their Search Engine’s database is what your website is accurately describing.

Another way AllTheWeb is different than most Crawler Search Engines is they will refresh all of the web pages listed at the top of their results much more often than the web pages that are listed several steps down and receiving fewer clicks. Their only reason for doing this is because they do not want to display dead web pages to the public because they would develop a bad image as a Search Engine. The only way this would be an advantage would be if you were ranked at the top of AllTheWeb’s results and your website was constantly changing on a daily or weekly basis.

Recently AllTheWeb teamed up with Lycos. They are now working together as a team. Lycos now has all of its web pages they list in their Search Engine directly from AllTheWeb’s database. Lycos is a Portal Search Engine, not a Crawler Search Engine, like AllTheWeb. Because Lycos has now partnered with AllTheWeb, if you prefer not to have to wait four to six weeks for your website to be listed in AllTheWeb's Crawler Search Engine and for their Search Engine Spider to revisit your website every 48 hours, instead of every three to six weeks. You can pay Lycos a one time set up fee of $12.00 in addition to a submission fee of $18.00 and your website will be listed with both AllTheWeb and Lycos’s Search Engine within two days.

At the Webpage Publicity Agency, we always pay the $18.00 fee to have our client's website listed in AllTheWeb’s Search Engine immediately because AllTheWeb’s Search Engine Spider will also revisit their website every 48 hours and take note of changes we constantly make to their website to keep their website ranked at the top of the Search Engine’s results. This will allow us to constantly monitor their website’s ranking and let us know when their website is outranked by their online competition and what is needed to change within their website to have their website ranked at the top of AllTheWeb’s Search Engine results.

I highly recommend that you pay Lycos the $30.00 fee, $12.00 to sign up and $18.00 for submission, to have your site listed with AllTheWeb and Lycos within 48 hours. If you are really serious about having your website ranked at the top of AllTheWeb’s Search Engine results, you should be willing to pay for this service.

Longest Title Length: 150 characters
Longest Description Length: 250 characters
Longest Keyword Meta Tag Length: (none)
Free Submission: www.alltheweb.com/add_url.php
Free Turn Around Time: 4 to 6 weeks
Paid Submission: searchservices.lycos.com/searchservices/
Paid Turn Around Time: 2 days
Sponsored Listings: www.Overture.com

In 1995 a company by the name of "Digital Equipment Corporation" created the Crawler Search Engine known as Altavista. Their purpose of creating Altavista and hosting it under their own Domain Name was to show off the speed of their search technology and how they could incorporate their Search Engine technology into other people's website’s.

It was not until the year 1998 that Digital Equipment Corporation realized that the public was accessing their Altavista Search Engine not to see the speed of their search technology, but to search the internet for the best web pages Altavista had to suggest to them. That made them decide to turn the Search Engine technology into a public Search Engine and have their Altavista Search Engine hosted under the Domain Name Altavista.com. The only problem with having their Search Engine hosted under the Domain Name www.Altavista.com was that someone else had already purchased the Domain Name long before Digital Equipment Corporation ever thought about making their Altavista’s Search Engine a public Search Engine. The person that owned the Domain Name www.Altavista.com turned around and resold www.Altavista.com to Digital Equipment Corporation for 13 Million Dollars.

Altavista has been purchased by Compaq and was later purchased by CMGI. Even though Altavista has been owned by different companies, it has always remained the same Crawler Search Engine first launched by Digital Equipment Corporation in 1995.

Although Altavista does not share their web page results with any other Search Engine, it is still good idea to submit your website to them because of their popularity and because many people still use Altavista to search for things on the internet.

Altavista is a Crawler Search Engine that will judge where to rank your website in their Search Engine results by your web page's:

If you followed everything discussed in Lessons #1 - #5 about optimizing your website and getting the Search Engine Spiders to automatically find your website on their own, then your website should be ranked at the top of Altavista's Search Engine results.

No one wants to sit back and wait for several weeks trusting that Altavista will find their website on their own and eventually list their website in their Search Engine’s database. Instead, they want to submit their site to Altavista’s Search Engines and have it listed with them immediately. This is why Altavista has a “Submit A Site” web page where you can go and freely submit your web page to them by using their free Basic Submit.

Remember, just because you tell Altavista about your website through their Basic Submit program does not mean they will list your website in their Search Engine any faster than they would if you just sat back and waited for Altavista's Search Engine Spider to find your website. In fact, the only way Altavista will make use of their free website submission is as a “back up” of new web pages their Search Engines spider may have overlooked on the internet.

If it is important to have your website listed immediately in Altavista’s Search Engine, I highly recommend you use Altavista's Express Inclusion program, which we use with our client’s websites here at the Webpage Publicity Agency.

If you do use Altavista's Express Inclusion program, your website will be listed in Altavista’s Search Engine within one week instead of waiting three to six weeks, trusting their Search Engine spider indexed your website in their Search Engine’s results. It will also make Altavista’s Search Engine’s spider revisit your website on a weekly basis to check for any updates you make to your website which will help you find out if the changes you make to your website got your website ranked above your online competition within Altavista’s Search Engine.

On April 1st., 2002, a new Crawler Search Engine known as Teoma.com took over the web page Directory previously known as DirectHit.com. DirectHit.com ranked web pages in its database by measuring each time a web page had been clicked on and how long the web page was accessed. It also measured how often the websites were revisited on regular basis. Now the website Directory previously known as DirectHit.com has turned into Teoma.com. It no longer operates in the same manner. Instead, Teoma.com is now a Crawler Search Engine that crawls around the internet constantly looking for new web pages to index in its database.

Teoma decides how high to rank your website in their Search Engine’s results by such things as your:

There is currently no way of manually submitting your website to Teoma's Search Engine without a fee. The only way you can get your website listed in Teoma's web page database for free is to optimize your website correctly, like we discussed in Lessons #1 - #5, and sit back and wait four to six weeks for Teoma’s Search Engine Spider to automatically find your website and list your website within their Search Engine database on its own.

Whenever we optimize our client's website at the Webpage Publicity Agency and have their website ranked high in Teoma's Search Engine results we always use Teoma's paid submission. The reason for this is because Teoma's Search Engine will list our clients website within their Search Engine database within one week, instead of four to six weeks, and their Search Engine Spider will revisit our clients website on a weekly basis letting us know if the changes we made to our clients website had their website ranked higher than their online competition’s website in Teoma's Search Engine results.

One thing you need to be aware of is, like all of the other Crawler Based Search Engines, paying Teoma to list your website in their Search Engine’s database will not help you get you rank your site higher within Teoma's Search Engine results. It only guarantees that your website will be added to their database within a couple of days instead of four to six weeks and revisited on a weekly basis too.

Longest Title Length: (Not Yet Released)
Longest Description Length: (Not Yet Released)
Longest Keyword Meta Tag Length: (Not Yet Released)
Free Submission: (none)
Free Turn Around Time: (none)
Paid Submission: static.wc.ask.com/docs/addjeeves/Submit.html
Paid Turn Around Time: 2 to 7 days
Sponsored Results: www.Overture.com

Ownership:
Ask Jeeves
Contact Info:
Phone# (510) 985-7400
Ask Jeeves
5858 Horton Street
Emeryville, CA 94608

The "Portal" Search Engines are similar to the Crawler Search Engines in the following ways:

One way Portal Search Engines are different than Crawler Search Engines is they do not crawl around on the internet looking for new websites to list in their database to suggest to the public. Instead they will obtain all of their web pages from another major Crawler Search Engine(s) and/or Directory(s). They will then filter all of the web pages received from the Crawler Search Engine(s) and/or Directory(s) according to their own specifications. For example, AOL.com is a Portal Search Engine. They obtain all of the web pages suggested to the public from the Search Engine known as Inktomi.com and from the Directory known as DMOZ.com. If you asked AOL to search for "computers,” then AOL would give you an entirely different source of websites to choose from because AOL filters all of the websites they receive from Inktomi and DMOZ according to their own specifications.

Often times, Portal Search Engines have no way of suggesting your website to them. The only way you can have your website listed with them is to suggest your website to the Search Engine(s) and/or Directory(s) that the Portal Search Engine uses to get their website results from.

For example, if you go to MSN.com, you can search as long as you want and you will never find a way of submitting your website to them. This is because MSN is a Portal Search Engine and gets all of the web pages suggested to the public from other Search Engines and Directories on the internet.

There are other Portal Search Engines, such as AOL.com, that have a link at the bottom of their results that states:

You might think that you are submitting your website to AOL. However, instead of submitting your website to AOL, their "Add Your Site" link leads straight to the primary Crawler Search Engine or the Directory where they get their web pages.

As you can see, there is no way to submit your website to a Portal Search Engine. Instead you just need to find other Crawler Search Engine(s) and/or Directory(s) the Portal Search Engine is using to get their web page results from and then have your website listed with those particular Search Engines and/or Directories.

Later on we will discuss how each individual Portal Search Engine currently works and which Crawlers and Directories you need to have your website listed with in order to be ranked at the top of their results.

In 1995 the Search Engine known as Lycos.com was launched. For some reason it never gained much popularity on the internet. In 1996 Lycos became a publicly traded company but was still not well known. In April of 1998 Lycos became the first hybrid Search Engine out on the internet. In May of 2000 Lycos was bought out by the Terra Networks. In June of 2000 Lycos formed a partnership with AllTheWeb.com which now provides all of the website you see when searching through Lycos’ Search Engine. Lycos is now known as a Portal Search Engine.

Whenever you go to Lycos and ask them to search for something, their Search Engine’s results will display DMOZ's results at the top of their web page. You can now find the subject that better describes what you are looking for, shown in example 1 on the next page. Their "Web Results" come directly from Alltheweb.com, as shown in the example 2 on the next page.

If you were to ask Lycos to search under a general term, like "Computers" for example. Lycos will have a listing referred to as "From The Lycos Network." Shown in the example below.

These are paid listings people have with Lycos so their websites will be listed at the top of Lycos’ results under their Keyword Marketing Phrase. They did not want to pay the high price of being listed in their "Sponsored Search Listing.”

In order to have your web page listed in Lycos’ Search engine, you can either submit your website for free to AllTheWeb.com and wait four to six weeks for your website to be listed in their Search Engine database, or you can pay Lycos a one time fee of $18.00 plus $12.00 per web page listing and your web page will be listed in their Search Engine’s results within two days.

If your website is already indexed in AllTheWeb's Crawler Based Search Engine, there is no need to pay to have your site listed in Lycos’ Portal Search Engine unless you are wanting to have your web page examined by AllTheWeb's Search Engine Spider every 48 hours. Their paid submission does not make your website rank any higher than it would be if AllTheWeb's Search Engine Spider automatically found your website on its own and then automatically indexed it in its database. You are only paying them to index your site immediately in their database of websites and continue checking your website for changes every 48 hour. This is why whenever we are listing our client's website with Lycos we always pay to have their website submitted to the Lycos Portal Search Engine instead of waiting four to six weeks for AllTheWeb's Search Engine Spider to find our client’s website. It also allows us to keep close tabs on our client’s website and watch for other websites that outrank our client’s website. Then we can make changes to our client’s website and have our clients website ranked back up at the top again within just a couple of days, instead of a couple of months.

Ownership:
Lycos.com
Contact Info:
Phone# (781) 370-2700
Lycos.com
400-2 Totten Pond Road
Waltham, MA 02451

In 1996 a company known as Ask.com, better known as Ask Jeeves, was first formed. Its purpose was to be a Search Engine that provided web pages that ANSWERED the general public’s question instead of just suggesting a bunch of web pages to them that related to what they were searching for.

The way Ask works is, whenever you ask them to search for something, for example the keyword "Used Cars," the first thing listed within their web page results will be:

This list of web pages came from knowledge editors that have reviewed the websites and have approved of them. They agreed these sites would be very useful to the public who uses Ask.com to find what they are looking for on the internet, in this case under "Used Cars."

You may notice when you go to Ask's Search Engine they do not have a way for you to "Submit Your Site" directly to them, like you can with most other Search Engines and Directories. Even though Ask.com does not publicize it, you can still suggest your website to them by E-mail at url@askjeeves.com and ask them to consider your website and see if it would be appropriate for them to suggest to their users under a certain topic. In order to do this you must first create a web page with good content that is interesting to your customers, like we discussed in Lesson #5. Next send a personalized E-mail to Ask telling them about your website and how you think your website would be helpful to the public that uses their Search Engine. Below is an example.

Hello my name is <YourName> and I thought that www.MyWebsite.com might be helpful to your readers under the subject of "_________________.”

I have several pages of information that may help your readers answer some of the most asked questions such as:

+ How to "___________________"
+ What it takes to "______________________"
+ The secret to "_____________________"

You can find out more about these things at: www.MyWebsite.com/MyArticle.html

I think you will find it very useful and helpful to your customers to obtain access to this information.

Sincerely,
<YourName>

This is the best way to have your website listed with Ask. We do this for all of our clients at the Webpage Publicity Agency.

Another way to have your website listed with Ask's Search Engine is to know what other Search Engines Ask is receiving their websites from. Remember Ask is also is a Portal Search Engine.

Teoma's results are the first web page results to appear after the "Sponsored" listings in Ask.com's Search Engine results. These listings are referred to as "Your may find these search results helpful:" These are shown in the picture below.

After all of Teoma's results are listed, Ask will start listing web pages from other Search Engines they have made agreements with, such as Overture or LookSmart. The way Ask uses the web page Directory DMOZ is only when someone chooses to search Ask through their "Browse by Subject" part of their Search Engine. This will take you directly to a database of web pages sorted by subject such as the example below.

Therefore the only way to have your website listed with Ask's Search Engine is to manually submit your suggestion to them by Email telling them why you think your website would be beneficial to their readers. Or you can always pay to have your website listed with Teoma and then wait a week for your website to appear in Ask's Search Engine results.

Longest Title Length: Ask uses their own Titles
Longest Description Length: Ask uses their own Descriptions
Longest Keyword Meta Tag Length: Ask does not read Keyword Tags
Free Submission: url@askjeeves.com
Free Turn Around Time: 4 to 6 weeks
Paid Submission: http://static.wc.ask.com/docs/addjeeves/Submit.html
Paid Turn Around Time: within 7 days
Sponsored Listings: www.Overture.com

Ownership:
Ask Jeeves
Contact Info:
Phone# (510) 985-7400
Ask Jeeves
5858 Horton Street
Emeryville, CA 94608

During the year of 1996, the Search Engine known as Hotbot.com was first launched by a company called “Wired Digital.” Soon after Hotbot became one of the most popular Portal Search Engines on the internet.

Hotbot won all kinds of awards and credits from top computer and personal finance publications because they had such a fantastic Portal Search Engine that delivered exactly what the public was looking for and had the best websites.

In 1998 Hotbot was bought out by Lycos.com. Since Hotbot is owned and operated by the Terra Lycos Network, it currently searches the following Search Engines and Directories:

In the past you could submit your page directly to Hotbot’s Search Engine and be listed within two weeks with now fee. Recently they disabled this process but they are currently in the process of improving their submission service.

For now the best way to have your web page listed in HotBot’s Search Engine is to be listed with AllTheWeb. Then wait for Hotbot to find your website through AllTheWeb's database of web pages on its own.

The front page of Hotbot’s Portal Search Engine is powered by the Directory DMOZ, shown in the example on the next page.

If you would like to have your website listed with Hotbot immediately, instead of waiting four to six weeks for their Search Engine Spider to find your website on its own, then you can always use Lycos' paid submission plan to have your site listed in AllTheWeb's Search Engine. This will get your website listed with Hotbot's Portal Search Engine results much sooner.

Ownership:
Lycos.com
Contact Info:
Phone# (415) 276-8400
HotBot - Lycos SF Inc.
660 3rd Street, 4th Floor
San Francisco, CA 94107

Microsoft will always be the world leader in business software technology because they own Windows, and Microsoft Office, as well as the most popular internet browser known as Internet Explorer. However, to this day they remain a Portal Search Engine instead of having their own Directory or Crawler Search Engine.

The reason it is important to have your website listed in MSN's Search Engine database is because the majority of the general public ends up using MSN as their internet browser's home page. This is because MSN is the default home page of the public’s Internet Browser whenever loading the Windows Operating system onto their computer. Because of this it is important to have your website listed with MSN’s Portal Search Engine. Close to half of the public will use MSN’s Portal Search Engine to look things up on the internet because MSN’s Portal Search Engine is in their browser whenever they double click on Internet Explorer to view the word wide web.

The way the MSN Search Engine works as all three of these is MSN is a Search Engine operated by real people that constantly monitor which web pages are being listed within MSN's database.

If MSN chooses, they have the ability to filter out websites they do not want to be listed in their Search Engine. They also have the ability of including websites in their Search Engine that were not suggested.

Because Bill Gates' thinking process, how to make more money, there is no doubt that MSN will continue making money through LookSmart by suggesting their customers sign up with LookSmart in order to be listed in MSN's Search Engine. This is done by clicking their "Submit a Site" link at the top of their page, shown below.

As for the results MSN suggests to its users, it will list these web pages in four different types of listings. The first three are what are referred to as:

MSN has "Featured Sites," these are the websites that their staff has hand picked to best match the main category listings most often searched for by the public. If your site is listed here under their "Featured Sites" section, then consider yourself to be extremely lucky because there is not a way of suggesting MSN list your website here or anywhere else in their Search Engine database of websites. They must find your website and then decide if they want to list your website in their “Featured Sites.”

MSN's "Sponsored Sites” listings come directly from LookSmart's list of Sponsored Sites. If you are listed in LookSmart under their Sponsored Sites, then you will also be listed in MSN under their Sponsored Sites as well.

MSN's "Web Directory Sites" also come directly from LookSmart. If you are willing to pay an arm and a leg to be the highest ranking site in LookSmart's Directory, on a cost per click basis, then you can bet your site will also be ranked in MSN's Search Engine as well.

Because MSN will sometimes change things around or reassign different web page Titles to pages listed in their Search Engine, then just because your website is listed at the top of the LookSmart’s Directory does not mean that your website will be listed at the top of MSN's Search Engine.

MSN's list of "Web Pages," as shown below, are web pages that come directly out of Inktomi’s Search Engine database. Just because your website is listed high in Inktomi does not mean your site will be listed high in MSN's "Web Pages" listings. The reason MSN may not list your website high in their Search Engine results, even if your website is listed high in Inktomi is because MSN has their own Crawler Based Search Engine crawling through Inktomi's list of results and deciding which web pages to list in their results.

Longest Title Length: 110 characters
Longest Description Length: 250 characters
Longest Keyword Meta Tag Length: (none)
Free Submission: www.Inktomi.com
Free Turn Around Time: 4 to 6 weeks
Paid Submission: www.listings.looksmart.com
Paid Turn Around Time: 3 to 5 days
Sponsored Listings: www.Overture.com

America Online was started by Steve Case in 1991. More than 24 million customers subscribe to their monthly internet service. AOL is the largest Internet Service Provider that has ever existed.

Because of AOL’s extreme popularity, it is important to have your website ranked high in AOL’s Search Engine.

In order to have your website listed in AOL’s Portal Search Engine you must be listed high in Google's Search Engine. However just because your website may be listed high in Google's Search Engine does not mean your website will be listed high in AOL's Portal Search Engine. The reason for this is AOL has their own filtering system that web pages move through before AOL recommends them to the public. Therefore, you cannot assume your website ranking in AOL will be the exact ranking found in Google.

If your website is already ranked high in Google’s Search Engine and ran through AOL’s family filtering system and is listed in AOL’s Search Engine results, then it should be extremely easy to have your website ranked high in AOL’s Search Engine.

The reason it is important to have your website listed with DMOZ is not only because DMOZ is Google's main source of websites, but AOL will list DMOZ web page categories at the bottom of AOL’s Search Engine results, examples in picture below.

If the person using AOL decides to click on one of these subject categories, instead of suggested sites from Google's Search Engine, AOL will list the results directly from the Directory of DMOZ.

Longest Title Length: 60 characters
Longest Description Length: 160 characters
Longest Keyword Meta Tag Length: (none)
Free Submission: www.DMOZ.com
Free Turn Around Time: 3 to 4 weeks
Paid Submission: (none)
Paid Turn Around Time: (none)
Sponsored Listings: www.Google.com/ads/

Netscape used to be the king of all Internet browsers allowing the public to view web pages on the world wide web. However it was not to long before Microsoft discovered the importance of internet browsers to the public. They soon developed their own internet browser called Internet Explorer. Once they began packaging Internet Explorer within their Windows Operating System, Netscape’s main source of customers dropped.

Now Internet Explorer is the main Internet Browser on all personal computers. Netscape receives it main source of income from the advertising displayed on their Search Engine instead of charging the public a fee to download their internet browser.

Netscape is currently owned by AOL & Time Warner. Netscape's Portal Search Engine works almost exactly like AOL’s Portal Search Engine does. Netscape currently gets its list of web pages from:

Even though Netscape claims they are "Powered by Google" this does not mean the web pages suggested are directly from Google's Search Engine.

You will notice, Netscape returns fewer web pages than Google. The reason for this is because they run all of the web pages suggested to the public through their own filtering system before they load those websites into their database.

It is assumed that Netscape filters out bad web pornography and others such web pages and chooses to list the best pages from Google and DMOZ. However, Netscape will not only filter out many bad web pages, but they will also list the best web pages that specifically apply to the term the public asked Netscape to search for. For example, I asked Google to search for the best websites relating to “Computers." They suggested over 18,300,000 web pages to me. When I asked Netscape to search for "Computers," they suggested only 4,190,000 web pages to me. This was because the websites Netscape suggested to me were more narrowed than the websites from Google’s suggestions.

iWon was first launched in October of 1999. It soon became one of the most popular Search Engines on the internet. Not just because of its search criteria, but mainly because of their ingenious marketing idea that made the public want to use their Search Engine.

Each day iWon chooses a new winner from their database giving them a grand prize of $10,000 cash. Does this make you want to sign up with iWon immediately?

iWon is a Portal Search Engine that currently receives their web page results from:

Whenever searching through iWon, they will first list all of the matching web pages from Inktomi's Search Engine database and then list results from LookSmart’s Directory. It can be assumed that iWon is using Inktomi as their primary source of websites. They will then use LookSmart only as an emergency back up of web pages because thousands more web pages listed in Inktomi's Crawler Search Engine’s database.

Ownership:
iWon, Inc.
Contact Info:
Phone# (914) 591-0205
iWon, Inc.
1 Bridge Street, Suite 42
Irvington, NY 10533

WebCrawler started out as a homework project for a student by the name of Brain Pinkerton. He was working towards his Computer Science Degree at the University of Washington in 1994. Little did he know that WebCrawler would become one of the most used Search Engines on the internet.

Within one year WebCrawler grew to a point where in which it was used over 15,000 times a day by the public in receiving information from over 6000 different web servers. This was a massive amount of internet traffic to one website in 1995.

Finally WebCrawler grew to a point in which hundreds of sponsors were supporting the WebCrawler Crawler Based Search Engine. In March of 1995 WebCrawler was bought by AOL.

Now whenever performing a search at WebCrawler, it will display only results from Overture’s database.

The only way to have your website listed in WebCrawler's database is to pay to be listed in Overture’s cost-per-click program.

Longest Title Length: 40 characters
Longest Description Length: 190 characters
Longest Keyword Meta Tag Length: (none)
Free Submission: www.Inktomi.com
Free Turn Around Time: 4 to 6 weeks
Paid Submission: www.Overture.com/d/USm/about/advertisers/
Paid Turn Around Time: 3 to 5 days
Sponsored Listings: www.Overture.com

Ownership:
Overture
Contact Info:
Phone# 1-888-811-4686
Overture
74 North Pasadena Avenue, 3rd Floor
Pasadena, CA 91103

Excite was first introduced to the internet in 1995. It gained all of its popularity because it had its own Crawler Based Search Engine and did not crawl other Search Engines. Therefore Excite had its very own way of ranking web pages in its database with out the help of other major Search Engines.

The public also valued being able to personalize the Excite Search Engine in which you could have links to the latest News, recent Stock Quotes, Local Weather, horoscopes, and other services on your own personal Excite home page.

In December 2001, Excite was bought by InfoSpace. After being bought by InfoSpace, Excite immediately lost its personalized features as well as its own Search Engines features.

Excite lost its popularity very quickly and most of the public stopped using their Search Engine. The reason for this was because InfoSpace decided they wanted to turn Excite into a Meta Search Engine just like all of the other Meta Search Engines that they currently owned.

One month later InfoSpace decided to make a deal with Overture in which the first 15 listings in Excite were all paid listings directly from Overture.

In the future InfoSpace plans on letting Overture become part owner of Excite.com. Right now they are in the process of creating a new type Meta Search Engine different from any others.

Ownership:
InfoSpace, Inc.
Contact Info:
Phone# (425) 201-6100
InfoSpace, Inc.
601 108th Ave. NE Suite 1200
Bellevue, WA 98004

NBCi used to have its own Crawler Search Engine that ranked websites according to Paid Submissions, along with its own Search Engine Spider’s listings.

Because the NBC network was constantly loosing money through their Search Engine, in July of 2001 they shut down their Crawler Search Engine and they are now searching other Search Engine databases to give their customers the results they are looking for.

NBCi is currently a Portal Search Engine that receives its source of web pages from Overture. After it lists Overture Search Engine results it will then list the web page results from Inktomi.

Go used to be called InfoSeek.com, which was a Search Engine founded by Steve Kirsch in 1994. In 1994 InfoSeek was one of the most popular Search Engines on the internet because it had a Crawler Search Engine that would automatically go and find your website and list it in its database.

If you can not tell already by looking Go.com’s logo, they were bought by Disney.com. In 1998 Disney partnered with InfoSeek agreeing to change the layout of InfoSeek along with changing its name to www.Go.com.

Even though www.Go.com was bought by Disney.com it still worked in the same manner as a Crawler Search Engine producing the same results originally when www.Go.com was known as InfoSeek.com. Disney soon realized they were loosing money through Go.com and soon after were sued by www.GoTo.com (currently known as Overture.com). This was because GoTo claimed that Go.com was infringing on their logo according to their copy write policy. After loosing money and being sued for $21.5 Million Dollars from GoTo, Go.com decided to close its doors and shut down their Crawler Search Engine before anything else happened. Immediately after the decision was made, Go.com was bought by GoTo.com. This kept Go.com running on the internet.

Go.com has now become strictly a Pay-For-Placement Search Engine. In other words, the higher price that you pay to be listed in Overture’s database, the higher your website will be listed in Go.com’s Portal Search Engine’s results.

Ownership:
Overture
Contact Info:
Phone# 1-888-811-4686
Overture
74 North Pasadena Avenue, 3rd Floor
Pasadena, CA 91103

In August of 1997 NorthernLight.com was first launched. Its goal was to be the most popular Search Engine because they planning to have the largest number of web pages for the public to access on the world wide web. However, because of the extreme popularity that Yahoo and Altavista had on the internet, NorthernLight's public popularity never reached expectations. Since that time Google has become the most popular Search Engine on the internet. This occurred because of Larry Page's idea to list the most popular web pages that have the most links to them at the top of Google’s Search Engine results. Google now has a much larger database of websites, more than NorthernLight ever had.

In January of 2002 NorthernLight closed its doors to the public as a Crawler Search Engine. They have now become the only place you can go to for access to articles and documents that contain good sources of information.

NorthernLight continues to let the public search their site for free for the high-quality content it has from thousands of publications. However if you find an article of interest, you can pay between $1-$4 to view all of it. This content is also being offered by Yahoo. If you search Yahoo's advanced search page, you will see an option to search for "Research Documents.” This is actually the NorthernLight Special Collection content. You will also find a "Research Documents" option at the bottom of the Yahoo’s search results page. This leads to the new Yahoo Premium Documents Search site, which comes from NorthernLight’s collection.

Longest Title Length: (none)
Longest Description Length: (none)
Longest Keyword Meta Tag Length: (none)
Free Submission: (none)
Free Turn Around Time: (none)
Paid Submission: (none)
Paid Turn Around Time: (none)
Sponsored Listings: (none)

Ownership:
www.NorthernLight.com
Contact Info:
Phone# (617) 621-5100
E-mail: ca@NorthernLight.com
Northern Light Technologies Inc.
One Athenaeum Street
Cambridge, MA 02142

Several of the clients we have dealt with at the Webpage Publicity Agency thought in order to have their website ranked at the top of a "Meta" Search Engines they had to have good "Meta tags” within their website. However this is not how the Meta Search Engines work.

The way a Meta Search Engine is different from a Directory, Crawler, or Portal Search Engine is a Meta Search Engine does not have its own database they used to suggest their web page results from. In addition, Meta Search Engines do not have one mainframe computer system that you can submit your website to in order to appear in their web page results, like Directories and Crawlers. Instead, when you ask a Meta Search Engine to search for a specific Keyword Phrase, they instantly go and start searching all of the other Directories, Crawlers, and Portal Search Engines. They will show you all of the web pages that they instantly found in all of the other Search Engines and Directories as their personal list of web page results.

The only way you are ever going to have your website listed at the top of a Meta Search Engine is to find out what Directory, Crawler, or Portal Search Engine the Meta Search Engine is currently using to display their FIRST list of web pages from. For example, the last time I checked Dogpile.com they were displaying their first set of web page results from Overture.com. Therefore, if you wanted to have your website ranked at the top of DogPile's results, all you have to do is make your website rank up at the top of Overture's results. You would then be ranked at the top of DogPile’s results as well.

Below are some of the most populare Meta Search Engines. We will discuss how each Meta Search Engine currently works and which Directories, Crawlers, and Portal Search Engine you need to have your website listed with in order to get your website listed in the following Meta Search Engines.

In 1994, at the University of Washington, a man by the name of Eric Selberg developed a brand new type of Search Engine called Metacrawler.com.

Metacrawler was the very first Meta Search Engine of its kind because it was unlike the general Search Engines. Other Search Engines had multiple web pages stored in their database and searched through those web pages. Metacrawler is a Meta Search Engine that searches other major Search Engines all at once. Because of this feature, Metacrawler was able to make things easier for the public to find information on the internet.

Metacrawler soon became the most popular Search Engine on the internet. In fact, in 1997 and 1998 PC Magazine voted Metacrawler as the “Best Search Engine” on the internet.

Metacrawler is a Meta Search Engine that goes out and searches multiple Search Engines and Directories the instant you enter a topic to search for.

What does it take to have your website ranked high in Metacrawler’s Meta Search Engine Results? Nothing! If you want to be ranked high in a Meta Search Engine, you must focus on being ranked high in the Search Engines such as Overture, Google, or AllTheWeb.

Ownership:
InfoSpace, Inc.
Contact Info:
Phone# (425) 201-6100
InfoSpace, Inc.
601 108th Ave. NE Suite 1200
Bellevue, WA 98004

You could consider Go2net.com to be both a Portal Search Engine and a Meta Search Engine. The reason for this is because of Go2net does not search the web themselves, but displays Metacrawler's results whenever a search in Go2net's Search Engine. That is why you could consider Go2net as both a Portal and Meta Search Engine, Metacrawler is defiantly a Meta Search Engine that searches the internet while Go2net is a Portal Search Engine that uses Metacrawler to get their results from.

Ownership:
InfoSpace, Inc.
Contact Info:
Phone# (425) 201-6100
InfoSpace, Inc.
601 108th Ave. NE Suite 1200
Bellevue, WA 98004

DogPile is another very popular Meta Search Engine on the internet. It will tell you how many web pages it found under each individual Search Engine. It will also show you which results actually came from which Search Engine, unlike all of the other Meta Search Engines. The other Meta Search Engines just blend all of their results together into one list of results.

I personally like Dogpile’s Meta Search Engine. If I am having trouble finding a certain type of web page on the internet, then I can go to Dogpile’s Meta Search Engine and type in my keyword phrases and let Dogpile tell me which Search Engine I need to find the most web pages.

Dogpile.com is a Meta Search Engine that goes out on the internet and instantly searches multiple Search Engines and Directories all at once.

In order to have your website listed high in Dogpile’s Meta Search Engine, you need to find out which Search Engine Dogpile uses to get their first source of web page from. Then focus on having your website ranked high in that particular Search Engine.

Dogpile's first source of Search Engine results is currently coming form Overture's cost-per-click Search Engine.

Ownership:
InfoSpace, Inc.
Contact Info:
Phone# (425) 201-6100
InfoSpace, Inc.
601 108th Ave. NE Suite 1200
Bellevue, WA 98004

Mamma is also a Meta Search Engine. However, unlike all of the other Meta Search Engines, instead of listing all of the results from Search Engine #1 and then the results from Search Engine #2 and Search Engine #3, and so on, Mamma will list each web page from each individual Search Engine one web page at a time.

In other words instead of listing all of the results from About.com, ASK.com, and DMOZ.com, Mamma will only list the first suggestion from each individual Search Engine. Once it lists all of the first suggestions from each individual Search Engine, it will list all of the second suggestions, the third suggestions, and so on, until it runs out of suggestions to list.

In other words if ASK, DMOZ, and About were the only databases that Mamma Searched through, then the results would appear in the following order:

I believe this is a fantastic idea for a Meta Search Engine. The reason I believe this is because other Meta Search Engines will list the first 1 - 10 results from the first search engine, then the first 1 - 10 results from the second Search Engine. You may get tired of looking at the suggestions before you realize there is another set of fresh suggestions just one level down.

Mamma's Meta Search Engine will search the following Search Engines and Directories for their web page results:

Mamma.com also has a page where you can pay them a fee to be listed first under certain keywords in their Meta Search Engine. This page is found at:

At the Webpage Publicity Agency we do not recommend you pay Mamma.com to be listed at the top of their Meta Search Engine. They are not popular enough to pay a fee to be listed in their results.

If you will focus on having your website ranked at the top of the other major Search Engine and Directories that Mamma Searches, you will automatically be ranked somewhere near the top of Mamma’s Meta Search Engine’s results without even paying any fees.

Another reason we do not recommend paying to be listed with them in their Meta Search Engine is because they do not share their results with any other major Search Engines or Directories on the internet.

The only good the $100.00 fee will do for you is get your website listed in the top of Mamma’s Meta Search Engine and that is all.

Longest Title Length: (none)
Longest Description Length: (none)
Longest Keyword Meta Tag Length: (none)
Free Submission: (none)
Free Turn Around Time: (none)
Paid Submission: www.mamma.com/search_results.html
Paid Turn Around Time: 2 to 5 days
Sponsored Listings: classifieds@mamma.com

Ownership:
Mamma
Contact Info:
Phone# (514) 844-2700
E-mail: search@mamma.com
388 St. Jacques Street West
9th Floor
Montreal, QC
H2Y 1s1, Canada

Ownership:
InfoSpace, Inc.
Contact Info:
Phone# (425) 201-6100
InfoSpace, Inc.
601 108th Ave. NE Suite 1200
Bellevue, WA 98004

Search Engine Optimization www.WebpageSearchEngines.com Copyright © - updated by www.WebpagePublicity.com

Search Engine Optimization
www.WebpageSearchEngines.com
Copyright © - updated by www.WebpagePublicity.com