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If you would like to learn what it takes to optimize your site correctly, making it rank at the top of the Search Engine's results, then I suggest you take the time to read my free Search Engine Submission Course. It will explain to you all the things you need to be sure and avoid when trying to make your site rank at the top of the Search Engines.

Website "Directories" are databases of websites you can access in order to find the types of websites you are looking for on the internet.

Unlike other kinds of Search Engines, Directories will not constantly crawl around on the internet looking for new web pages to list in their database. Instead they will only list websites manually submitted to them by real people like you and I. Therefore the web page Directories have fewer websites in their database to suggest to the public than the Crawler, Portal, or Meta Search Engines.

Because the Directories have far fewer websites in their database, the public barely uses the website Directories to find what they are looking for on the internet. The public will usually go to a Crawler, Portal, or Meta Search Engine asking them to suggest the best websites that relate to what they are searching for on the world wide web.

Just because the Directories are searched less by the public does not mean they are less important to list your website with. The reason it is so important to have your website listed with the proper Directories is a lot of the Search Engines use the Directories to retrieve their main source of new and fresh websites. The reason the Search Engines use the Directories to get their main source of new websites from is because the Search Engines themselves are automatically crawling all around on the internet looking for anything they can possibly find to list in their Search Engine database. The Directories, because they are powered by real people instead of computers, are only going to list the websites that are manually submitted to them and meet their own specifications. This is why it is so important to have your website listed in the proper Directories first before trying to have your site listed in the Search Engines.

When the Search Engines see your website listed in the Directories they will rank your website higher in their Search Engine results. The reason being, the people in charge of the Directory approved of your website and decided your website met their specifications and was acceptable to list in their Directory’s database.

In order to submit your website to the Directories you can not use just any kind of automated web page submission software to take care of all of the dirty work for you. You have to manually go to the Directory and pick and choose which category you believe would be best suited for your website to be listed under. You have to then click on the Directory's submission link and inform them of your website's Title and Description.

Directories will not read your web page's HTML coding to find out your current Titles and Descriptions like the Crawler, Portal, and Meta Search Engine will. You are not asking the people who work for the Directory to dissect your web page and read your HTML coding to find out what to list your website as within their Directory’s database. Instead you are asking the person who is examining your site, in charge of that particular section of the Directory, to look at your website you suggested to them and then tell you if it would be appropriate for your website to be listed in their Directory.

The best way to suggest to the Directories what you would like your website’s Title and Description to be listed as, within their Directory’s database, is to just copy and paste your Home Page’s Title and Description into the fill in boxes on the Directory’s submission form. The reason you want to copy and paste the Tile and Description from the home Page of your website is because different kinds of Search Engines read your Title and Description from the Directories while other Search Engines will read your Title and Description directly from any of your web pages HTML coding. The reason some Search Engines may read the Title and Description your website is listed as within the Directory, instead of reading the Title and Description you have listed in your web page’s HTML coding, is because the Search Engines trust the Directories to choose the appropriate Title and Description. The Search Engines can look at the Directories much like a “Third Party” to verify the information about your site for them.

Some Directories are free to have your website listed in their database, such as DMOZ.com. Other Directories require a fee to keep your website listed in their database. One thing you must be aware of before paying a Directory is you are NOT necessarily paying them a fee to be LISTED in their Directory. Instead you are paying them a fee to examine your website and DECIDE if your site is acceptable enough to list within their Directory. If your website is expectable to the Directory, they will list your website in their database of websites. If your website is not expectable to the Directory, you will have just lost the money you paid the Directory to examine your site and decide if it was expectable enough to list within their database.

The perfect example of Directories taking your money and not listing your website in their Directory is Yahoo.com. I have talked with several people who tried to submitting their website to Yahoo.com, but for some unknown reason Yahoo.com denied their website and chose not to list their site in Yahoo.com's Directory. Therefore these people lost the $299.00 they paid Yahoo.com to list their site.

I have seen people submit their website to Directories such as DMOZ.com, and though DMOZ.com listed that website in their Directory, DMOZ.com decided to reword their Title and Description not allowing their Keyword Marketing Phrase to be the first set of words within their Title and Description. Instead DMOZ.com decided to list that website in their Directory’s database the way they chose to word it instead of the way the owner of the site tried to word it.

I have now explained to you how the Directories work. They are powered by real people and you have no control over the ranking of your website in the Directory’s database or if your website is accepted into the Directories database.

As a general rule you never want to use your Keyword Marketing Phrase more than TWICE in your web page’s Title. You never want to overuse your Keyword Marketing Phrase in your web page’s Description to the point that your Description does NOT sound compelling to the public. If you do, the Directories will change your Title and Description all around, working it the way they want it worded, or decide not to list your website in their Directory at all.

You may have never heard of the web page Directory known as www.DMOZ.com. It is still the most important Directory out on the internet to have your website listed, even more important than Yahoo.com. The reason it is so important to have your website listed in DMOZ is there are so many other important Search Engines and Directories on the internet that use DMOZ as their main source of web pages to get their results from.

If you do not have your website listed with DMOZ, it will be very hard to have your website listed at the top of the major Search Engines you were wanting to have your website listed at the top.

The DMOZ Directory currently helps power the web page results of Search Engines and Directories such as:

The best part about having your website listed with DMOZ is not only do they power many other Search Engines and Directories, but it is totally free of charge to have your website listed with them in their Directory.

In order to have your website listed in DMOZ's Directory you need to go to their Directory’s home page, found at www.DMOZ.com.

Once you are at DMOZ website, you will need to select the subject you feel best describes your website from the front page of their Directory. When you have clicked on the first subject that best describes your website, you must then click on the subtopics within that subject that specifically identifies the contents of your website. For example, if you were a software dealer and you sold all kinds of graphic editing software and your hottest selling product was Adobe Photoshop, you might want to list your web page under the selection:

Once you feel you have found the appropriate spot for your web page in DMOZ's Directory, you need to look up in the top right hand corner of their web page for a hyperlink listed as "add URL," shown in the example below.

Once you have clicked on the "add URL" link you will then be taken to the page where you may submit your website to DMOZ's Directory for review, and for them to decide if they are willing to list your website in their Directory. If the page you are on does not have the "add URL" link at the top right hand side of DMOZ's web page, that will tell you must to be more specific with your subtopic selection instead of trying to be listed under such a broad subject. This refers to what was previously covered in Lesson #3, “Quality traffic is better than Quantity traffic.”

One of the many reason I like the DMOZ Directory so much is not only because it is the most powerful Directory on the internet, but because all of the people working for DMOZ are professionals in their field. If your website is about cameras, you can expect to have a professional photographer looking over all the web pages submitted to DMOZ associated with cameras. The professional will decide if a site submitted to them is good enough to be listed within DMOZ's Directory.

As you can see, DMOZ is an actual web page Directory that uses real people educated in a specific field. It is definitely worth having your website listed in their Directory because they have the best websites in their Directory to suggest to the general public as well as all of the other major Search Engines and Directories.

It is also advisable when listing your website with DMOZ's Directory to not try listing multiple pages within your website because they will only list the home page of your site and nothing else. In other words they will not list web pages within your website such as:

The reason is because DMOZ only excepts the home page of your website listed in their Directory and none of the additional links to any additional web pages with your website. This was one of the reasons we discussed in Lesson #4 the importance of placing your Keyword Marketing Phrase in the Title, Description, and General Text of the home page of your website. If DMOZ suggests your home page to all of the other Search Engines, and your home page has no real value, it is going to be much harder to have your website ranked high in all of the additional Search Engines that use DMOZ's Directory.

Longest Title Length: 100 characters
Longest Description Length: 25 to 30 words
Keyword Meta Tags: (none)
Free Submission Page: www.DMOZ.com
Free Turn Around Time: 3 weeks
Paid Submission: (none)
Paid Turn Around Time: (none)
Sponsored Matches: (none)

Contact Info:
Phone# (650) 254-1900
Netscape Communications Corporation
510 E. Middlefield Road
Mountain View, CA 94043-4042

In 1997, when About.com was first launched, they were expecting About to be one of the top 20 websites the general public used on a regular basis to find things on the world wide web. However, for the last several years About has been considered to be one of the top 10 publicly known web sties that everyone knows and accesses on a regular basis to search for information they are looking for on the internet. This is why it is so important to have your website listed with About.com. You would be loosing a lot of business over the internet if your website was not indexed in their database for the pubic to have access to.

Because About.com is ran entirely by real people that are well educated with the topic that they manage, much like the Directory DMOZ.com, the best way to ensure they will want to list your website in their Directory’s database is for you to provide valuable information about your products or service that will be beneficial to the public to read your website.

The only way to have your web page listed with About.com is to go to the home page of their website and click through all of their topics again and again until you find the best topic that represents what your website is about, just like the Directory of DMOZ.

Once you have found the appropriate location for your website, within About.com's Directory, then submit your website to them and wait for one of their people to look at your website and decide if they find your website to be valuable enough to list in their database for the public to have access to.

Instead of filling out a form and then hitting the submit button, like you do with all other web page Directories, all you can do is E-mail the personal guide in charge of that specific topic by clicking on their headshot, or name, at the top left had corner of the page. This is shown in the example below.

You can suggest to them why you feel your website would be a great website for them to list under their topic within About.com's website and how you think your website would be useful to the public who accesses About.com, example below.

Hello <TheirName>, my name is <YourName> and I was reading your About.com web page on "___________.” I thought that www.YourWebstie.com might be helpful to you and your readers with how it has a whole entire article on how to "____________" on your own.

Just go to:
www.YourWebsite.com/YourArticle.html

Please be sure and let me know if it would be helpful to you and your readers to have access to this information <TheirName>.

Sincerely,
<YourName>

All you can do from this point is sit back and wait for them to read your E-mail and decide whether or not it is worth listing your website within their About.com Directory. Hopefully they will read your E-mail, check out your website, and find your website to be very interesting or useful to their readers.

If About can not find the appropriate web pages, within their own database of websites, that relate to what the public asked them to search for, then About.com will search for that specific Keyword Phrase through Inktomi's Search Engine. Therefore you could consider About.com to be a both a Directory and a Portal Search Engine, just like Yahoo is actually a web page Directory and they are also a Portal Search Engine.

About.com does not share their list of web pages or resources with any other Directories or Search Engines on the internet. This is why it is not as important to have your website listed with About.com because it is listed with someone such as DMOZ or Inktomi. Because About.com is one of the top 10 most popular websites out on the internet it is still very important to try and have your website listed with them in their web page Directory.

Longest Title Length: They use their own Titles
Longest Description Length: They use their own Descriptions
Longest Keyword Meta Tag Length: (none)
Free Submission: About.com
Free Turn Around Time: 1 to 3 weeks
Paid Submission: www.netsol.com/en_US/enhance-it/inktomi.jhtml
Paid Turn Around Time: 1 to 2 days
Sponsored Matches: (none)

Ownership:
About.com Inc.
Contact Info:
About.com Inc.
1440 Broadway
New York, NY 10018

In April of 1994, that two men by the names of David Filo and Jerry Yang started a web page Directory known as Yahoo.com. Their intention of creating Yahoo was so the public would have a database of web pages they could search through to find what they were looking for on the internet. Because of this Yahoo is the most popular web page Directory, because they were the very first Directory of web pages on the internet the general public could use to freely obtain access to the information that they were looking for on the internet.

As time as passed, Yahoo's Search Engine popularity began to die down because other Search Engines, such as MSN.com and Google.com, were starting to have more web pages than Yahoo in their database to suggest to the public. These Search Engines could deliver far more targeted web page results that matched more specifically what the public was asking them to search for on the internet. In addition you had to click here or there to find the list of web pages you were searching for in Yahoo's Directory. It was very tedious to search Yahoo's web page Directory as apposed to just going to another Search Engines and asking them to search for your Keyword Phrase, which instantly gave you all of the best web pages that matched what you asked them to search for. Now do you see why it was so much more trouble to find exactly what you were looking for in Yahoo's Directory as apposed to going to a Crawler or Portal or Meta Search Engines and asking them to search for the exact same keyword Phrase?

Yahoo also listed web pages that either started with a number, symbol, or the letter "A" first in their web page results, instead of listing the web pages with the best content. In other words, if you were looking for a computer in Yahoo's Directory, after you clicked on links five or six times to get to a list of computer dealers, Yahoo's listing would be like the following:

This made Yahoo's popularity start to drop because whenever a person went to a Search Engine and searched for something they are not wanting to do a lot research to find the best website that matched the keyword phrase they asked the Search Engine to search for. Instead, they just want to tell the Search Engine what they are looking for on the internet and then let the Search Engine do all of the search work for them and suggest the best web pages to them that best match what they were asking the Search Engine to search for. This is why Yahoo made major changes to their web page Directory. Now whenever they suggest their list of results to you, Yahoo will mix and match the results from their Directory that have been clicked on the most by the public with the web page results from Google’s Search Engine.

The way to find out which websites came from Yahoo and which websites came from Google in Yahoo's results is to look for the red arrow at the bottom of that particular website’s listing in Yahoo's results, as in the example on the next page.

Notice I have circled the red arrow that is listed as “More sites about” within Yahoo's results. This means the first and second website Yahoo suggested to us came from their website Directory. The third, fourth, and fifth websites came from Google’s Search Engine. This is indicated because they have the little red arrow at the bottom of their listing.

As you can see paying Yahoo's $299.00 to be listed in their Directory is not required in order to be ranked at the top of their website results. You can have your website ranked in the top of Google’s results and then be ranked at the top of Yahoo's results as well. Plus if your products are not sold to the normal house hold consumer, then your type of customers may never find your website listed in Yahoo's results whether you pay Yahoo to list your website in their Directory or you had your website listed with Yahoo's Directory through Google’s Search Engine.

In order to have your website listed with Yahoo you need to do the same thing we talked about earlier with having your website listed in DMOZ's Directory. You need to go to their home page, www.Yahoo.com and start clicking on the links until you find the best location within their Directory that describes your online business.

Once you reach the list of web pages that best match your website, then go down to the bottom of the page and look for the hyperlink referred to as "Suggest a Site." I have circled this for you in the picture below.

When you click on the hyperlink “Suggest a Sight,” if Yahoo tells you to "Please Be More Specific," that lets you know you have not narrowed your search enough and that you need to be more specific with the location that you choose to list your website. Once you have narrowed your selection and found the appropriate location to list your website in Yahoo's Directory, just hit the “Suggest A Sight” button. It should display a page for you that looks something like the example on the next page.

Notice they have two selections to choose from. You can have your website submitted and added to their database through Yahoo Express and they will add your website to their database within seven days for $299.00.

You can also submit your website to them for free and wait for them to eventually index your site whenever they desire. However, if you read the fine print you will find out that if your site is a commercial site that has anything for sale on it then the only way you can have your website listed with Yahoo is to pay them an annual fee of $299.00. The free listing is only for non-profit organizations and information websites.

Another word of advice when paying Yahoo to list your website in their Directory is, just because you are paying them the $299.00 does not mean that they are going to accept your website and want to list your website in their Directory. The $299.00 you paid them only pays them to look at your website and decide if your website is worth listing in their Directory for one year. The reason that I am telling you this is because we have had clients pay the $299.00 fee to be listed with Yahoo, but still failed to be listed despite having a professional website that was very well built. For some unknown reason Yahoo would not list their website in the Directory and our client lost the $299.00 fee paid to Yahoo.

I suggest you seriously consider having your website listed in Google’s Search Engine first before focusing on being listed in Yahoo's Directory.

Longest Title Length: 60 Characters
Longest Description Length: 25 Words or 200 Characters
Longest Keyword Meta Tag Length: (none)
Paid Submission Page: www.Yahoo.com
Paid Submission Turn Around Time: 7 days
Free Submission Page: www.DMOZ.com
Free Submission Turn Around Time: 4 to 8 weeks
Sponsored Matches: www.Overture.com

Ownership:
Yahoo! Inc.
Contact Info:
Phone# (408) 731-3301
User Support# (408) 731-3333
Yahoo! Inc.
3400 Central Expressway
Santa Clara, CA 95051

In the latter part of 1997, GoTo.com became the first Cost-Per-Click Search Engine on the internet in which the more you paid them to list your website, the higher they would rank your website in their Search Engine’s results. Then in October of 2001, GoTo.com changed their name to Overture.com and “remodeled” their Search Engine's over all appearance.

I do not personally consider Overture to be a true Search Engine. Instead of suggesting to you the websites that best match your keyword phrase, Overture ranks websites that pay the highest price to be listed first in their results. For instance, I once asked Overture to suggest the best websites to me under the word "Computers." Overture recommended I go to the websites:

Instead of Overture recommending these websites as the best websites relating to "Computers," Overture recommended the following websites because they were paying the highest Cost-Per-Click price to be listed in Overture's Search Engine results. Take a look at the prices these computer companies were paying Overture for every time someone clicked on their website through Overture's results:

If you wanted to have your website listed at the top of Overture Search Engine results under the word “Computers,” then you would have to pay Overture a minimum of $1.62 for every time someone clicked on your website listed in Overture results. However, if someone came along and wanted to have their website ranked above your website in Overture's Search Engine results, then all they would have to do is pay Overture $1.63 per click then their website would be ranked number one. As you can see, having your website ranked at the top of Overture Search Engine is just like winning an auction. However, instead of the auction finally coming to an end and the highest bidder being the final winner, it is like a constant auction that is continuous.

Unless you are constantly receiving money by being listed at the top of Overture's results, then Overture actually causes your online business to acquire a dept because of the charges inquired every time someone clicks on your website.

Now most Search Engines do have a few web pages at the top of their results listed as the "Sponsored Sites." 99% of the time these Sponsored Sites come directly from Overture's database. The only time that I encourage our clients to have their website listed at the top of Overture's Search Engine is when they are wanting their website to appear at the top of other major Search Engines under the “Sponsored Listings.”

Below is a chart (subject to change, check for updated listings) of Search Engines your website listing will appear in through Overture's Search Engine depending on how high your website is listed in Overture's Search Engine’s results.

Overture's Search Ranking	Your site "WILL" appear in the paid listings of these Search Engine	Your site "WILL NOT" appear in the paid listings of these Search Engine
1st or 2nd	AltaVista, AOL, Ask, Direct Hit, Excite, Go, HotBot, iWon, Lycos, MSN, NBCi, Netscape & Yahoo	(none)
3rd	AltaVista, AOL, Ask, Direct Hit, Excite, Go, HotBot, iWon, Lycos, MSN, NBCi & Yahoo	Netscape
4th or 5th	AltaVista, Ask, Excite, Go, iWon, NBCi & Yahoo	AOL, Direct Hit, HotBot, Lycos, MSN & Netscape
6th to 8th	AltaVista, Excite, Go, iWon (6 or 7) & NBCi	AOL, Ask, Direct Hit, HotBot, Lycos, MSN, Netscape & Yahoo
9th or 10th	Excite, Go & NBCi	AltaVista, AOL, Ask, Direct Hit, HotBot, iWon, Lycos, MSN, Netscape & Yahoo
11th to 15th	Excite & Go	AltaVista, AOL, Ask, Direct Hit, HotBot, iWon, Lycos, MSN, NBCi Netscape & Yahoo
16th or lower	(none)	AltaVista, AOL, Ask, Direct Hit, HotBot, iWon, Lycos, MSN, NBCi Netscape & Yahoo

The only time we recommend to our clients to have their website listed in Overture's Search Engine is when they are required to spend a certain amount of money from their advertising budget before the end of the year.

The only exception to being listed in Overture's Search Engine, without having to pay their Cost-Per-Click fee, is when they do not have websites to under a keyword phrase the public is searching for. If there are not paid listings for Overture to suggest, they will get their web page results from Inktomi's Search Engine. However, because there are so many people that already have their website listed with Overture, you will never see Inktomi's results until you get to the fourth or fifth page of suggestions.

Longest Title Length: 40 characters
Longest Description Length: 190 characters
Longest Keyword Meta Tag Length: (none)
Free Submission: www.Inktomi.com
Free Turn Around Time: 4 to 6 weeks
Paid Submission: www.Overture.com/d/USm/about/advertisers/
Paid Turn Around Time: 3 to 5 days
Sponsored Listings: www.Overture.com

Search Engine Optimization www.WebpageSearchEngines.com Copyright © - updated by www.WebpagePublicity.com

Search Engine Optimization
www.WebpageSearchEngines.com
Copyright © - updated by www.WebpagePublicity.com